What is an insight and analytics in marketing?

Insights and analytics in marketing involve collecting and analyzing data to understand customer behavior, campaign performance, and key metrics, enabling data-driven decisions and strategy refinements for better results.

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Lack of Insight = Lack of Engagement

Today’s mobile engagement crisis is a result of businesses missing out on valuable insights from their data. To truly understand and engage with your customers, harness your data and insights. Upland Localytics, a mobile app analytics and marketing software, empowers marketers to create personalized campaigns and gain a deeper understanding of their customers through unique analytics and reporting

Metrics for analysing digital marketing data

Prior to commencing new marketing initiatives or diving into analytics, it’s crucial to establish specific KPIs that are not only pertinent but also align with your overarching business objectives, whether they are short-term or long-term in nature. Some of the fundamental and valid metrics to consider comprise:

Customer retention rate

Social engagement

Website traffic

Cost per click

Return on advertising spend

Conversion rate

567

Google Analytics

34

HubSpot

118

SEMRush

118

MailChimp

HOW IS MARKETING DATA ANALYZED?

With numerous types and sources of marketing data, it must be aggregated and structured before analysis. Some platforms you can use to do so are: