Search Engine Optimizing

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

Paid Advertising

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

Online Marketing

Online marketing is a method that uses the internet to promote or transmit a message about a company’s product and services to the potential buyers or target audience. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.