Why use email marketing?

Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:

9 billion people use email applications
91% of consumers check their email on a daily basis
86% of consumers would like to receive promotional emails from companies they do business with
1/3 of consumers have purchased products and services from emails
For every $1 spent in email marketing, the average return on investment is $44.

The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.

What is Email Marketing?

For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. People who buy products marketed through email spend 138% more than people who do not receive email offers.

Are you using the most effective form of digital marketing in your business strategy?

If you haven’t implemented an email marketing campaign for your business, don’t miss out on connecting with your customers and increasing your sales anymore. A digital marketing agency like Rank Well can set up an email campaign that fits your business objectives perfectly.

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While email marketing is an effective sales strategy, many businesses don’t know how to track results. We make this easy for our email marketing clients by:

Providing detailed reporting:

We’ll set up an email campaign tailored to your specifications, manage it and give you detailed reports on its efficiency, including open rate, traffic referred to your site, and sales/leads driven. With such detailed data, it’s a simple matter to verify that your campaign is generating revenue to more than justify its expense.

Access to Google Analytics reports:

You can track your email campaign’s results by checking your Google Analytics dashboard anytime you desire. We can even integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.

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Email newsletter campaign services

Email Marketing Strategy

The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.

Lead Magnets

The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.

Website Call-to-Actions

The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.

Advertising Campaigns

The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.

Email Marketing Software

Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.

Email Newsletters

Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

Email List Maintenance

Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.

Email Marketing Reporting

Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.